CIIE

We supported the communication around Benin’s participation at the China International Import Expo, a major platform for promoting countries, businesses and products to the Chinese market. The activation placed Benin’s iconic Sugarloaf pineapple at the center of the narrative, showcasing it as a symbol of agricultural excellence, export potential and Made in Benin quality. Through product storytelling and economic branding, the project helped strengthen Benin’s visibility in China and position the country as a source of premium agrifood products with global ambition (Photo credit : Benin Investment and Export Promotion Agency).