Festival of Masks
Turning heritage into a cultural experience
Year
2025
CLIENT
Benin Tourism
SERVICES
Destination Marketing
We led the communication and marketing strategy for the Festival of Masks in 2024 and 2025 in Porto-Novo, helping position the event as a major cultural platform for Benin. Through visual identity, storytelling, digital promotion and media visibility, the activation amplified the festival’s reach and transformed it into a strong expression of Benin’s living heritage, cultural pride and destination appeal (Photo credit : Benin Tourism).
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