Miss France

We designed a meaningful homecoming experience in Benin for Angélique Angarni-Filopon, Alicia Aylies and Clémence Botino, three former Miss France whose visit became a powerful moment of reconnection, heritage and visibility. Through an immersive journey across the country’s cultural and historical landmarks, the activation positioned Benin as a land of roots and belonging for Afro-descendants, while generating strong digital impact and destination awareness (Photo credit : Benin Tourism).