Motherland Benin

For Benin Tourism, our CEO facilitated the sponsorship of Motherland, the documentary by content creator Sally, with Benin Tourism supporting the project as co-host of its premiere at Le Grand Rex in Paris. Reaching more than 11 million cumulative views across social media, the documentary helped position Benin as “A World of Wonders” to discover in Africa, while amplifying the country’s visibility through a powerful story of identity, heritage and reconnection (Photo credit : Motherland / Sally on Instagram).