Venice Biennale

We designed the communication strategy for Benin’s historic first participation in the Venice Biennale 2024, one of the world’s leading contemporary art platforms. Built around the Pavilion “Everything Precious is Fragile,” the strategy positioned Benin’s presence as a powerful expression of cultural diplomacy, soft power and creative ambition. Through a narrative connecting Vodun, spirituality, the Amazons, memory and African feminism, the project helped place Benin on the global art stage and reinforce its ambition to become a major cultural hub in Africa (Photo credit : Benin Pavilion / Venice Biennale 2024).